School of Creative & Cultural Business

Digital Marketing

PgCert | PgDip | MSc

Applications Now Open

This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis.

The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real world experience as you study and build relationships with industry.

This course has multiple study options
View study options
Mode of Attendance
Mode of Study
Start Date
Course Length
Mode of Attendance
  • On Campus
Mode of Study
  • Full Time
Start Month
Course Length
1 year

Mode of Attendance
  • On Campus
Mode of Study
  • Part Time
Start Month
Course Length
3 years
stage 1

You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real life business scenarios.


You will explore the importance of PR in the digital marketing sphere and gain first-hand understanding of how to approach digital PR in a strategic context. You will work in teams to design strategic campaigns that showcase your knowledge and skills. You will begin to explore a wide range of research methods for your Project/Dissertation.


The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.


Modules and delivery order may change for operational purposes. The University regularly reviews its courses. Course content and structure may change over time. See our course and module disclaimer for more information. 

Detailed module information
On Campus Study

You will engage with the course through online and on campus learning materials, lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part Time On Campus Study 

You will combines aspects of online learning and on-campus delivery. You will benefit from the support of CampusMoodle but also face-to-face interaction with tutors and classmates.

The Digital Scot
The Digital Scot offers you the opportunity to actively engage in the digital environment and build, maintain and develop the student led initiative. For more information visit: 

The Digital Scot

Activity Summary

Please note the below activity summary represents full-time on campus mode only, part-time mode will differ.

  • Lectures - 100 students per group, 2 hours per week
  • Tutorial - 25-35 students per group, 1 hours per week
  • Project Supervision - 1 student per group, 0.5 hours per week
  • Practical class or workshop - 25-35 students per group, 8 hours per week
  • Supervised time in studio / workshop - 25-35 students per group, 4 hours per week
  • Field Work - 1 hour per course
  • External Visits - various per course

Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.

  • 1 report
  • 1 dissertation
  • 2 portfolios
  • 1 set exercise
  • 1 project output

We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.

Independent Study

The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.

Staff Delivering on This Course

Our teaching team consists of digital academics and practitioners. Other staff members include industry experts who offer guest lectures, masterclasses and workshops. Our industry links provides you with the opportunity to learn first-hand from professionals about the practical challenges which you may face in your working lives. Recent industry partners and guest speakers include Fifth RingWeber ShandwickEquatorRed Evolution, and Aberdeen International Airport.



The Inclusion Centre advises and supports students who disclose a sensory or mobility impairment, chronic medical condition, mental health issue, dyslexia and other specific learning differences. Applicants are encouraged to arrange a pre-entry visit to discuss any concerns and to view the facilities.

Inclusion Centre


All undergraduate and postgraduate students, whether you are learning on-campus or by online distance learning, benefit from using our collaborative virtual learning environment, CampusMoodle. You will be provided with 24/7 online access to your learning material and resources, along with the ability to interact with your class members and tutors for discussion and support.



The Study Support Team provides training and support to all students in:

  • Academic writing
  • Study skills (note taking, exam techniques, time management, presentation)
  • Maths and statistics
  • English language
  • Information technology support


Library Support

The Library offers support for your course, including the books, eBooks, and journals you will need. We also offer online reading lists for many modules, workshops and drop-ins on searching skills and referencing, and much more.

University Library


You will have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.


Job Prospects

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.

Possible roles include Digital Marketing Manager, Social Media Manager, Community Manager, SEO Manager, Digital Strategist, Online PR Manager.

Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe Communications, QueryClick, and MediaCom. Some have set up their own digital agency.


  • Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
  • Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.
English Language Requirements

Applicants whose first language is not English should have an IELTS of 6.5 overall, with no component lower than 5.5, or an equivalent.

We accept a variety of in-country and secure English language tests, find out more:

English Language requirements

International students

International students who do not meet our direct entry requirements for this course can gain additional entry points through our International College at Robert Gordon University.

Our Pre-Sessional English Programme (PSP) is available for students who have not yet reached the required English level and those who would like to improve their language competency.

Pre-Sessional English Programme at RGU

Please note, some courses may require a higher standard of English than stated in this page. Contact for further information.


UK/EU Students


  • £6,000


  • £3,000 for year 1
  • £3,000 for year 2
  • No fee for year 3

International Students


  • £13,720


  • £5,150 for year 1
  • £5,150 for year 2
  • £3,420 for year 3

UK/EU Students


  • £5,500


  • £2,750 for year 1
  • £2,750 for year 2
  • No fee for year 3

International Students


  • £12,470


  • £4,680 for year 1
  • £4,680 for year 2
  • £3,110 for year 3
Additional Costs

The following course-related costs are not included in the course fees:

Other Fees and Charges

Alumni Discount

Robert Gordon University is delighted to offer a 20% loyalty discount on course fees for all alumni who have graduated from RGU.


Student Funding

Postgraduate students will normally make their own arrangements for payment of fees. However, there are a limited number of SAAS funded places on certain postgraduate courses.
There are also sources of funding that are applicable to categories of student.

Postgraduate Students' Funding

Scholarships and Financial Awards

You may also qualify for a scholarship or financial award:



For new intakes course fees are reviewed and published annually for each mode of delivery. Tuition fees are fixed for the duration of a course at the rate confirmed in the offer letter.  For further information see:



Have a question about the course? Get in touch with our Student Admissions Team and we'll do our best to help.

+44 (0) 1224 262728

The MSc Digital Marketing course has equipped me with the confidence, experience and necessary tools to be successful as a graduate and productive at my place of work. A great investment overall!
Ilias Angelogiannis, MSc Digital Marketing Graduate


This course is accredited by The Institute of Direct and Digital Marketing (IDM) - the UK's only government-approved institute for the professional development of direct and digital marketers.


Digital Marketing Strategy is accredited by SISA Level 1.



Taking this course, you will have access to some of the world's best facilities. 

We've invested more than £100 million in the development of our campus, new facilities and new resources.

University Wide Facilities


The university has moved to home teaching and working following official COVID-19 guidance from the Scottish Government. Our staff will continue to process applications and respond to enquiries about your course during this time.  

We’ve got a few options for applying to our postgraduate courses for UK, EU and international applicants.

All applicants to postgraduate courses can apply direct to the university using our online application form.

Applicants from non-EU countries can apply direct to the University with our PDF form.

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